In the last year, H&M has been improving its quality, and subsequently increasing its prices. One of these efforts is the seasonal designer collaboration. The recent collection, launched November 23, is that of Lanvin.
"I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public," stated Alber Elbaz, artistic director of Lanvin.
Don't bother heading to an H&M to snag a look from an H&M designer collaboration unless you arrive early in the morning on the launch date...or so I was told. While perusing the H&M racks on Thursday, Dec. 2, I spotted many Lanvin collection dresses. Either H&M has solved the problem of selling out with an increase in inventory or the collection has been poorly received.
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