Macy's Glamorama 2009

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Chicago welcomed Macy’s annual fashion and music experience, Glamorama, last Friday evening. The theme was fusion—a mix and match of patterns, decades and price points. Artists included Ne-Yo (known for Closer and Miss Independent), Jadyn Maria (Ne-Yo’s apprentice) and The New Standards (a jazz trio that re-mastered Britney’s Toxic).

The show, benefiting Ronald McDonald House Charities of Chicagoland and Northwest Indiana, was commenced with Miss Piggy rolling in on a motorcycle. After the Muppet made her debut, the musical artists performed in between runway shows by Jean Paul Gaultier, Sportmax, Just Cavalli, CNC Costume National, MaxMara, Philosophy Di Alberta Ferretti, Sonia Rykiel and Marc Jacobs.

A collection of note included Ferretti’s ‘20s line, complete with flapper frocks and bobs, along with an Indian music video backdrop. The Rykiel line included luxury furs, gowns and sequin hair accessories. It was accompanied by a video of models primping for their show. Gaultier models went Goth, strutting across the stage with long-stem roses and an attitude.

As interesting as the show started, the finale was the real showstopper. The audience (of mostly women) cheered as men in boxer briefs and briefs strutted down the stage to It’s Raining Men. Oh, but that’s not all folks. Water began pouring down on the models, mid swagger. I can’t quite say I’ve seen such a literal presentation of the song.

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I am a communications profesh with PR, social media and event experience, promoting consumer lifestyle brands. As a freelance journalist, I've splashed the pages of publications like Refinery29, Racked and Time Out. Additional creative outlets include snapping photos–finding the beauty in everyday life. I created Street To Runway to celebrate the changing fashion industry—where everyday folk inspire designers to create innovative collections. The blog has expanded to a resource where culture and creativity of all sorts collide. For more, visit RobinClement.com.

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